Today I could listen to another four presentations.
In the morning, the topic was communication controlling: How do you know that your communication activities really achieve their goals, that you reach your audience – and how can you transform that into ideas for and ROI argumentation?
First speaker was Mark-Steffen Buchel from aexea who introduced a case study from Vattenfall. They built a balanced scorecard-like kpi-measuring tool, that showed interdependencies between different criteria and their influence on some main criteria. Eg. download speed of the websites is split into real download time, error rates, download time perception (by users), explicit user satisfaction and some more criteria.
In order to keep the data current, Vattenfall does quarterly user surveys.
Quite a lot of work, but it seems to be promising – if you are asking the big questions, then you have to invest some work to get the answers.
Rolf Schulte Strathaus from eparo held the second presentation. He spoke about a portal relaunch project where they made heavy use of wireframes, wireframe clickdummies and wireframe mockups.
I did not quite get the point why this was supposed to cover communication controlling, but I’m a huge fan of wireframes anyway.
In the afternoon, I attended a panel on knowledge management. Erik Schulz from FH Berlin showed a casestudy from Berliner Gaswerke, where they focused on networks only – and not on technical topics. A lot of places where created where people can talk and interact (while having coffee or eating apples), a culture of sharing was set up in order to make people feel more comfortable, and some tools for storing knowledge where created.
I guess it works great as long as everybody is in the same building; might be difficult with bigger companies.
The second speech was held by Joachim Lindner from ABB. He introduced an international wiki in his company. Standard solution, but a cool approach: To get attention, he invited all 120.000 worldwide ABB-employees to a Web2.0-kick off-conference. 120 came and built the foundation for the first company wiki.
ABB invested three months of work in building the structure (sometimes for three and more levels of pages) and some initial content, another month in a wiki roadshow and now one day per week in monitoring and cleaning the wiki. It’s only a few months old, but it seems to start growing (also through the help of so called wiki-wichtel, who are reponsible persons in the business departments) and might be a very good example for real basic setup projects.
kbex 